Partners and Cutter

Cutter works directly with some clients and also in conjunction with established industry suppliers, our partners. We provide a specialised service and expertise that complements our partners' other skills and results in more efficient, lower cost and better service to the customers who need the kind of systems we supply.

Cutter neither has nor intends to build sales channels or relationships with the wide range of market sectors and customer types that our partners know better than we do. It makes sense for us to supply our solutions and for our partners to supply opportunities, a combination which means that all three parties benefit: customers, partners and us.

Typical partners already have an established customer base and a track-record of supplying hardware, software and systems to their customers. They have internal specialist technical skills, marketing, sales and the commercial infrastructure needed to provide a broad range of services to their customers. We work alongside our partners to ensure that systems are properly specified, using the wide experience of similar systems we have built elsewhere to ensure that customer's expectations of performance are met. Our automated build system and remote deployment and support technology minimises delivery times and the disruption that installation could bring.

As a specialist supplier of alternative desktop systems we contribute to our partners' services rather than competing with them. Our investment in technology and our years of experience would be expensive and time-consuming to duplicate, drawing on scarce technical resources which are always at a premium in partner organisations. Because this is all that we do and because of our established customer base we can provide continuity of support that is difficult for non-specialist suppliers to offer over an extended period of time.

Our partners typically recognise that it makes sense to provide systems like this using the services of a specialist rather than trying to home-grow the years of skill and experience that we represent. Indeed, some of them have come to us to help finalise or tune deployments that they started themselves but found more challenging than initially expected.

Other partners have investigated alternative desktop systems in the past but concluded that the cost of 'skilling-up' to deliver them well would be inappropriate; by working with us they eliminate those costs and risks but can still deliver the service.

Partnerships are inevitably areas where commercial sensitivities need to be carefully observed. They are not common in the industry, due in part to perceived conflicts around customer relations and competition. Our partners are a crucial component of our own commercial approach and we understand those issues well, providing flexibility and reassurance where necessary. We can assist by providing pre-sales support, proof of concept deployment and of course full delivery. Our existing customers can be made available to provide reference sites where appropriate and we can help to brief partner's own sales and presales staff about the capabilities of Cutter systems.

We welcome approaches from suitable partner companies who have an existing customer base that could benefit from the particular expertise we bring.